Yoni Bloch is a talented 27 year-old Israeli musician, writer and singer. He began his journey at the age of six when he started playing the piano. Later he taught himself to play guitar and drums, and by the age of 14 he started to write songs and compose them. A few years ago he joined the website “New Stage”, where he posted his songs and lyrics. One day, one of the record company’s owner’s daughter saw the website, listened to his music and told her father about him.